Wella Fashion ShowIlluminating Style: How LQE Lit Up a Fashion Brand’s Circular StageWella Fashion Show

Wella fashion show venue, 110 sets of auto digital moving beam LB480 provided thick and penetrating light beams, 50 sets of LX1000P LED digital moving head profile provided extreme framing and rotation gobo effects, and 120 sets of auto digital moving LED wash LW800 rendered various appropriate atmospheres for the scene, together with various lamps groups, that super ideal for supporting stage designer’s vision creation,  making a beautiful fashion show night for the audience with colourful and interlaced light and shadow.

Picture this: A cutting-edge fashion brand is about to unveil its latest collection. The venue? A stunning circular stage that’s as avant-garde as the clothes themselves. But here’s the million-dollar question: How do you light up this unconventional space to make those fabrics pop and jaws drop? That’s where LQE stepped in, turning a lighting challenge into a fashion spectacular.

Setting the Scene: A Stage Like No Other

When renowned lighting designer Sophia Chen got the call to light up this fashion brand launch, she knew she was in for a treat. The main stage wasn’t your run-of-the-mill rectangular platform – oh no. It was a circular masterpiece, a prototype design that screamed innovation.

“When I first saw the stage design, I was both thrilled and terrified,” Sophia chuckles. “It was unlike anything I’d worked with before. I knew we needed a lighting partner who could think outside the box – or in this case, inside the circle!”

The Fashion Lighting Puzzle: Sophia’s Challenges

Sophia’s to-do list was no walk in the park:

1. 360-Degree Brilliance: Light up the circular stage evenly, ensuring no awkward shadows or dark spots.
2. Color Perfection: Showcase the true colors of the fabrics under various lighting conditions.
3. Flexibility on Fleek: Create different moods for each segment of the show.
4. No Sweat, Please: Keep the heat from the lights low to protect both the clothes and the models.
5. Insta-Worthy at Every Angle: Ensure the lighting looks great from every camera angle for those crucial social media moments.

“I needed lighting that could do more tricks than a magician,” Sophia says with a grin. “That’s when I reached out to LQE.”

Enter LQE: Lighting Up the Runway (and Then Some)

When the LQE team heard about Sophia’s circular conundrum, they rolled up their sleeves and got to work. Here’s how they turned Sophia’s lighting dreams into reality:

1. Custom Circular Truss: LQE designed a bespoke circular truss that perfectly matched the stage’s dimensions, ensuring even lighting from every angle.
2. High CRI LED Magic: By using high Color Rendering Index (CRI) LED fixtures, LQE made sure every hue in the collection looked as vibrant on stage as it did in the designer’s studio.
3. DMX Control Wizardry: LQE implemented a state-of-the-art DMX control system, allowing Sophia to switch between lighting moods faster than a model changes outfits.
4. Cool as a Cucumber: The LED fixtures not only looked cool but kept things cool too, with minimal heat output to protect the precious garments.
5. 360-Degree Photo Finish: Strategic placement of fill lights eliminated harsh shadows, making every angle camera-ready.

The Big Reveal: A Fashion and Lighting Love Story

When the curtains rose on launch night, the audience was treated to more than just a fashion show – it was a light and style spectacular.

“LQE didn’t just meet my needs; they exceeded them in ways I hadn’t even imagined,” Sophia beams. “The circular stage came alive, and each piece in the collection shone like it was crafted from starlight.”

The fashion brand’s creative director was equally enthused: “The lighting didn’t just illuminate our clothes; it elevated them. It was like seeing our designs in their truest form for the first time.”

Why LQE Stole the Spotlight

Sophia couldn’t stop raving about her experience with LQE:

• Innovative Solutions: “They didn’t just think outside the box; they reimagined the box entirely!”
• Unmatched Expertise: “The LQE team knew their stuff inside out. They spoke ‘fashion’ as fluently as they spoke ‘lighting’.”
• Attention to Detail: “Every sequin, every thread was considered in their lighting design.”
• Reliability: “From setup to showtime, everything worked flawlessly. No fashion emergencies on my watch!”
• Above and Beyond Service: “They were there every step of the way, as committed to the show’s success as I was.”

Lighting the Way Forward

As the fashion world buzzes about the launch event, Sophia reflects on her experience: “Working with LQE has changed the way I approach lighting design. They’ve shown me that with the right team and technology, any lighting challenge can be transformed into a dazzling opportunity.”

For LQE, this project reaffirms our commitment to pushing the boundaries of what’s possible in event lighting. We’re not just illuminating spaces; we’re bringing visions to life, one innovative solution at a time.

Ready to light up your next event with that extra sparkle? Let LQE help you steal the spotlight!